Sam Thornton

Senior Technical Leader

Platform & Engineering Strategy | Hands-on or Strategic Delivery

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About

I'm a technical leader who believes the best software is built by empowered teams working with purpose, not just process. With over 17 years of experience specialising in PHP/Laravel ecosystems, I've led engineering efforts across full-stack systems, legacy modernisation, and platform scaling—always balancing technical depth with real business outcomes.

I'm equally comfortable architecting systems and writing production code as I am stepping back to focus on strategy, team development, and long-term technical direction. Whether the challenge is performance optimisation, system redesign, or fostering a high-trust engineering culture, I bring a pragmatic, delivery-focused mindset.

I'm now looking for a role where I can help shape engineering direction—hands-on or hands-off—depending on what the team and organisation need to thrive.

Technical Depth

Specialising in PHP/Laravel with extensive experience in cloud infrastructure and platform architecture.

Team Empowerment

Building high-performing engineering teams through mentorship, clear processes, and fostering a culture of ownership.

Measurable Results

Delivering tangible outcomes with infrastructure cost reductions of up to 52% and performance improvements of 40%.

Technical Highlights

System Architecture

Architected a transition from legacy microservices to a modern, scalable architecture that reduced infrastructure costs by 52% while improving system reliability and performance.

API Development

Designed and built external-facing APIs for global publishers and book sellers, along with internal microservice APIs that streamlined content delivery workflows.

Performance Optimisation

Implemented Redis caching layers and query optimisations across high-traffic systems, reducing response times by 40% and improving user experience.

Cloud Infrastructure

Led multiple AWS migrations using infrastructure-as-code (Terraform) and containerisation (Docker), consistently achieving 30-50% cost reductions while improving scalability.

CI/CD Implementation

Established automated deployment pipelines using GitHub Actions and Bitbucket, reducing deployment times by 60% and improving release reliability.

Security & Monitoring

Embedded security-first practices with automated vulnerability scanning and comprehensive monitoring (Sentry, New Relic), reducing MTTR by 30%.

Professional Experience

HEAD OF SOFTWARE ENGINEERING (PLATFORMS) | PACKT PUBLISHING LTD

Birmingham (Remote) | 2023 - April 2025

Leading technical strategy and delivery for a global technology publisher, with hands-on architectural oversight and code contribution.

Hands-On Achievements

  • Engineered a unified Laravel API for global distribution partners and internal systems
  • Implemented event-driven workflows with Redis queues, improving performance and cache control
  • Integrated Meilisearch and optimised database queries, reducing response times by 40%

Leadership Achievements

  • Led architecture overhaul saving £265K annually and standardising service boundaries
  • Introduced observability tooling (Sentry, New Relic), cutting MTTR by 30%
  • Established a new engineering strategy and tech-lead structure across teams

Tech Stack: Laravel, Vue.js, Redis, AWS, Inertia.js, Node.JS, TailwindCSS, React, PostgreSQL, Docker, GitHub Actions, Sentry, Meilisearch, REST APIs, Event-Driven Architecture, HTML/CSS

HEAD OF E-COMMERCE | SCOTTSDALE GOLF LTD

Warrington (Remote) | 2022 - 2023

Hands-On Achievements

  • Migrated from a legacy, procedural PHP e-commerce system to a Laravel-based e-commerce backend with Vue.js frontend and SSR
  • Integrated ERP, stock, and pricing via secure internal APIs
  • Introduced Redis caching and asset optimisation, reducing load times and boosting conversions

Leadership Achievements

  • Implemented CI/CD pipelines with test automation and rollback support
  • Defined the technical roadmap aligned with commercial targets
  • Mentored a cross-functional team, introducing sprint planning and code review standards

Tech Stack: PHP, Laravel, Nuxt.js, Vue.js, Inertia.js, Redis, MySQL, AWS, TailwindCSS, Bootstrap CSS, Electron, SQLite

PREVIOUS POSITIONS

2016 - 2022

PLATFORMS SQUAD LEADER | PACKT PUBLISHING LTD

Birmingham (Remote) | 2020 - 2022

Developed NLP-based taxonomy engine, built REST APIs, and restructured team delivery practices, improving velocity by 30%.

SOFTWARE DEVELOPMENT MANAGER | GO GREEN LTD

Rossington, Doncaster | 2018 - 2020

Rebuilt internal CRM using Laravel, migrated to AWS, and delivered £120K+ in savings through infrastructure consolidation.

DEVELOPMENT MANAGER | KEYZO IT SOLUTIONS LTD

Kirmington, Grimsby | 2016 - 2018

Built custom Laravel applications, refactored legacy PHP codebases, and delivered £167K+ in new business through technical leadership.

EARLY CAREER

2012 - 2016

Web Manager — The Dash Group (2014 - 2016)
Modernised internal systems and workflows, aligning digital strategy with business objectives and improving site performance.

Web Developer — Nixon Design (2012 - 2014)
Delivered responsive, high-impact websites across a varied client base, enhancing UX and improving project delivery efficiency.

Technical Proficiencies

A technically adept engineering leader with extensive hands-on expertise across development, cloud infrastructure, and platform architecture. Equally comfortable setting technical direction or diving into the code to unblock problems, I thrive on blending strategic leadership with practical problem-solving to drive successful technical outcomes.

Languages & Development

PHP/Laravel expertise with production experience in Vue.js, Inertia.js React, and Alpine.js frontend frameworks. Strong SQL background (PostgreSQL/MySQL) and implementation of Redis caching for performance optimisation.

PHP / Laravel 95%
Vue.js / React 85%
SQL (PostgreSQL/MySQL) 90%
Redis 80%

Cloud & Infrastructure

Extensive AWS architecture experience (EC2, Lambda, Fargate) with Docker containerisation and infrastructure-as-code using Terraform. Established CI/CD pipelines using GitHub Actions and Bitbucket with automated testing and security scanning.

AWS 90%
Docker 85%
CI/CD Pipelines 90%
Terraform 75%

Architecture & Practices

Designed and implemented microservice architectures, event-driven systems, and RESTful APIs consumed by internal and external clients. Embedded Agile/Scrum methodologies with Test-Driven Development practices and comprehensive monitoring using Sentry and New Relic.

API Design & Development 95%
Microservices 90%
Agile/Scrum 90%
Test-Driven Development 85%

"I believe in creating engineering environments where technical excellence meets business value—building teams that combine innovation with reliability, and developing leaders who drive both technological advancement and commercial success."

Get In Touch

Let's Connect

I'm currently exploring new opportunities where I can help shape engineering direction and create impactful technical solutions. Whether you have a specific role in mind or just want to connect, I'd love to hear from you.

Location

Scunthorpe, North Lincolnshire, UK